Guest lecture “Corporate Management” at the University of Trier
Thanks to the invitation of Prof. Dr. Burchard, we were able to give a lecture as specialists on the topic of “HR Marketing 2.0 – Current HR Marketing & Recruiting Strategies” at Trier University of Applied Sciences in the summer.
With interesting insights from practice on HR marketing and digital employer branding, we presented the current challenges in recruiting to the approximately 150 students.
Together with the students, we looked at career websites and analysed their “candidate experience”. We looked into the questions of whether and how the company values are communicated, whether the company makes the benefits clear enough and whether the career website is responsive. We also looked at the application process itself and examined how sensibly it is designed and whether students find it applicant-friendly.
We were very pleased about the cooperation with Trier University of Applied Sciences and have already prepared interesting topics for the next class.
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