How to increase the visibility with SEO and Google Adwords

ome months ago we have built up the job board www.financejobs.lu

It was the first job board for finance experts created in Luxembourg.

With the help of SEO and SEA we are on google page 1 for many keywords now.

Results:

We could increase our visitors by over 500% within 5 months.
We are now reaching candidates from diverse countries, not only those from the surrounding neighbors
We could as well increase our visibility on the local market and as such acquired more customers

What was the process to get there?

Assessment of the“as-is” situation
Definition of a “to-be” situation
Definition of target candidates, customers and definition of relevant communication channels
Set up authentic and specific target-group messages regarding our Unique Selling Proposition
Define and roll out a Social Media strategy
Define and roll out a SEO & SEA strategy based on the target audience
Use KPI’s to measure the success and readjust point 5 & 6 where necessary

SEO & Social Media are powerful instruments to increase the visibility of a company, no matter the size of the company. The right tools will increase your number of potential customers and with the right messages it will also increase the number of applicants.

Let’s figure out, how SEO (Google AdWords) & Social Media can help you in achieving your goals.